About 'Duggaa'
A symbol of women’s empowerment, strength & love, Maa Durga is an ideal representation of every Indian woman. The festival Durga Puja brings together women of
all ages and backgrounds to celebrate unity and strength collectively.It is during this festival, when draping saree is a culture in India, whether buying a new one for herself or for someone else as gift.
This remains one of the major reasons behind launching this website. Here we strive to bring together in one place, love for sarees and a deep connection with our roots and tradition.
Being a Bengali, we often hear chanting ‘Duggaa-Duggaa’ by our mothers whenever thir children sets out for a new journey as it is considered auspicious and is believed to invite Durgaa’s strength in the heart and to make way for courage. This is why the brand name is ‘Duggaa’ , an auspicious name for a new journey.
About 'Duggaa by Naina' :
To women from every corner of the world, “Duggaa by Naina” aims to bring authentic collection of sarees by the skilled weavers from all over the country. The main focus is to put into limelight and encourage the rich cultural heritage of our handloom industry. As a saree never fails to stand out in any occasion, it is one of the essence of your elegant & graceful appeal.
~drape your grace ~
Founder Message:-
Sarees represent Indian culture in it’s every form of draping. For every Indian woman, saree is more of an emotion, albiet a tradition. Right from an young age, we fancy draping our Maa’s (mother’s) sarees in imaginary occasions or just for the fun of it. Such was the story of my childhood. I with my friends and sisters, would drape Maa’s sarees and dance our hearts out.
After my marriage, as in a Bengali family, sarees became an integral part of my wardrobe. Although not perfect, but whenever I used to style a saree, I would receive compliments and praises. This, somehow, transitioned into an obsession of sorts. My confidence grew and so did a sliver of hope that someday I would be able to build a small business around sarees. Years passed and I kept myself busy with my children and household. The right time never seemed to come. But the dream never faded.
However, one fine day, while having a random conversation with my husband, I realised that there’s never a better time than the present to pursue what the heart wants. And so, by the grace of God and my family’s blessings (not to forget my husband’s constant support) I bring to you, “Duggaa by Naina”